Discovery

Great events, which are already part of the international sporting window shop, give significant relevance to the touristic side of each region where competitions go.

Desafío Ruta 40 (Road 40 Challenge) is an event that will show the world images of imposing and natural scenarios where the competition will go, which are also of pride for the Western, Northeast and Cuyo regions of Argentina.

Due to its nature, Desafío Ruta 40 will get to thousands of homes and will cross Argentina’s borders through different mass media.

Natural wonders that are part of the landscape that will go through the race will offer images that will last for a long time and will be well appreciated in the promotion process of two regions that count on a great number of touristic choices.

Desafío Ruta 40 will pass on experiences from competitors through adventure, effort and dedication footages on their way to the end of the challenge. However, the race will also show beautiful destinations for the public in all the corners of the world so that the natural and outstanding  beauties of Argentina are known.

Sponsors
  • Cadena 3
  • FOX Sports